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Company: Geetanjali Homestate
Location: Sector 74 A
City: Gurugram
Exp: 2-8 yrs
Company: Geetanjali Homestate
Gender: BOTH
Salary: 80000
No. of Vacancies: 2
State: Haryana
Pin Code: 122002
Job Type: Full Time
Shift: DAY
Category: Marketing
Skills: Social Media Marketing,
Location: Sector 74 A,Gurugram
Exp: 2-8 yrs
Job Description:
Key Functional Areas of Responsibility • Implement Pay Per Click media strategies for clients; • Handle, review, and perform daily account responsibilities associated with Google AdWords. • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics; • Handle the creation of large keyword lists; • Provide creative copy suggestions and graphical ad templates; • Handle display network placement lists on AdWords and through other contextual advertising platforms; • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals; • Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives; • Direct, handle, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives; • Keep pace with search engine and PPC industry trends and developments; • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals; • Monitor and evaluate search results and search performance across the major search channels; Professional Competencies • Passion for Search and internet marketing. • Outstanding ability to think creatively, and identify and resolve problems. • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. • Ability to clearly and effectively articulate thoughts and points. • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals. • High levels of integrity, autonomy, and self-motivation. • Excellent analytical, organizational, project management and time management skills. Professional Skills & Qualifications • 3 – 4 years experience in Search Engine Marketing (SEM) and Paid Search (PPC). • Proficiency in MS Excel, PowerPoint, and Word. • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. • Experience working with popular PPC ad platforms (AdWords). • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals. • AdWords / Bing certification a plus.

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